Are trailers a good way to market films?
- trailers are good in the way of of firstly catching viewers attention and letting them know this film is now avaliable to watch. they are good as they can pick out the best bits that they know the people want generating gratification.
Why are trailers so popular?
- Trailers are so popular due to the fact they are easily broadcasted in various places such as the internet, tv and radio. they are also so popular as they are different from the ordinary advertisements which most viewers dislike and appear more exciting in comparison.
Do successful trailers depend on enigma codes?
-Enigma codes are most definatly a big part in creating an effective trailer, enigma codes work in creating a mystery of a dilemma, it's believed that the curiosity is what causes someone to go and see the film moreover would be difficult to still be intrigued if the whole plot is explained to the viewer.
What influence does the institution have on the style and format of a trailer?
- The institution will have a huge influence on the appearance of the trailer as they are being represented alongside it, the institution will attempt to create a style and format that is either easily connected with them such as trademark colours and maybe a professional format for companies such as the warner brother in order to keep up their good appearance
To what extent must a trailer conform to audience expectations if it is to be successful?
- A trailer must conform to the extent that the audience realize the genre of the film, in order to do this they would need to involve music that would relate to this moreover would need to introduce some film concepts such as blood, gore, violence ect. as this is what audiences expect and like to see. on the other hand a trailer does not have to conform completely as it's the trailers themselves that create the expectations therefore can integrate original ideas.
Why was the marketing campaign for The Blair Witch Project (1999) so successful?
- The main point of the trailer's success was because it was shown to be a true story and attempted to send rumors around using the internet (such as short flashes of the film leaving people confused but curious) before they actually broadcasted the real trailer. using the flashes of the film on the internet worked well in getting into peoples heads and they would then connect the mystery to the trailer and have to watch it.
How many trailers are in a typical marketing package at a cinema? Are there institutional controls on these packages? Who decides which films to advertise and where?
